Have you ever noticed that your views fluctuate from snap story to snap story? If you are not manually counting and logging your followers, you will never know the full view potential your account have and could reach. You may have more followers than you think!
Word of mouth is powerful when you’ve created a Snap Story worth talking about. We need to give our followers every opportunity to share our incredible Snap Story to their friends to view. Below are 4 tips that will help you increase the amount of views you get from your current following and maximize reach to new followers. Lets maximize those snaps!
After posting a Snap Story to your Snapchat account, you have 24 hours to take full advantage of maximizing your views and increasing your following within the Snapchat app. The goal is to mmediately plan and follow through on each of these steps:
- Create and Send a Call to Action (CTA) Snap
- Rank Higher in Friend’s Stories Feed
- Follow your New Followers
- End your Story with a final Call to Action (CTA) Snap
Let’s talk more about what each step means:
1. Create and Send a Call to Action (CTA) Snap
Think of this as a promotional snap or a commercial informing your friends why they need to check out your story. BUT BE WISE — Do not take advantage here and spam your friends.
A quick video, snippet of your story, or a simple snap image will do the trick. Send to all your friends in your Snapchat account. Make it short and simple because depending on the amount of friends you have, you will need to redo this snap more than once. Take this a step further, download the Snap and post it to all your Social Media channels driving awareness to this Exclusive Limited Time story that is on your Snapchat account. The goal with this snap is to simply say: “I have something cool up on my Snapchat story, go check it out before its gone forever.”
I’ve promoted this several ways,
1. I would create a Call To Action (CTA) Promotional Snap 24 hours before I actually create a story sending to all my Snapchat friends, posting it to my Snapchat story and posting it on my Social networks. Doing this allows people to become aware that a new, cool story is coming and allowing time to share the news among their friends.
2. Another way is to do it right AFTER I’ve submitted my story. It creates an “urgency” and people are more likely to respond to that.
Both are great, I would try them both and see what works best for you.
2. What should you include in your Call To Action (CTA) Snap?
- Image/video relevant to the story
- CTA like “View my story now”
- Create urgency — Add an expiration date and time (optional)
Here are a few screen shots of what I created promoting my Snapchat stories in the pass.
Rank Higher in Friends Stories Feed
You need to work at making sure your snap story gets in front of your viewers and at the top of their “Stories” feed at all times. Snapchat display stories based on when the snap was last updated, so as your viewer scrolls through their feed, they will see the last updated snap first from their friends.
This is extremely valuable real estate, especially if they are following many people. I’ve found that by adding to your story throughout the day and night, helps to move and keep your story at the top of your followers Stories feed. This works especially well for people who didn’t notice when you first posted it hours ago, but now they do, so no chance of them missing out on it now. I actually add to my story every 2 hours or so.
The best way to gain additions to your story is to ask your viewers to share or contribute to the current story. Get them to engage by asking questions like “What did you think?” or “Snap me your reactions!” You can then take a picture of their picture and post/add them to your story.
3. Follow your New followers
When you start to gain traction in growing your following, this is an opportunity for you to build rapport and relationships with more friends who will potentially share your account. Following your followers will allow you to send messages directly to them from your Snapchat contact list. You may even surprise people who you are following back, especially if you’re someone everyones recommending to follow. Remember, just don’t follow back, follow back and engage! I remember I got excited when CyreneQ followed me back! It felt awesome!! Plus she replied to a Snap message of mine. That’s building relationships!
Following your followers will also allow you to send your CTA snaps to a larger list of friends that will continue to build your views and grow your account.
There are pros and cons to following your followers:
PRO: You create a relationship and accelerate word of mouth because you are communicating with the people consuming your story. People like to feel appreciated and interacting with them does that.
CON: After following about 500+ people you will notice a lag when loading your friends stories in the stories screen. This is because the app is trying to load all your friend’s stories at the same time. Doing this also hogs your data. However, Snapchat finally gave us a setting that allows us to reduce mobile data usage, this setting turns off automatic loading and you can turn this setting up by going to Settings>Additional Services/Manage>Travel Mode, turn that on! Now you’re set! No more CON!
My suggestion here would be, follow back as many people as you can. It will help build momentum and create a buzz about your Snapchat account, again, word of mouth and relationship building is key. Building a solid foundation of followers who will love and share your content is the start to a succecful Snapchat account.
4. End you Story with a Final Call to Action(CTA) Snap
This is the moment to get those who watched your entire story to engage with you. End your Snap story with a question or action like “Snap me your thoughts!” This is the moment they can engage with you and you with them! They will send you snaps and/or messages, don’t be shy, communicate with them! A simple “Thank you for watching” is a good start. This will certainly build rapport, they might tell a friend, it builds your brand and your account and views for next time.
Increasing your views and growing a following begins with word of mouth within Snapchat. Give your story every opportunity to be seen by your followers. If your content is worth talking about it will be shared, increasing the opportunity for you to gain more followers.
Now, go get seen!
Snapchat with you soon!